Surge Blog

New Website for Derg Business Alliance

If you like what we have done for the Derg Business Alliance and are interested in creating or developing an online presence why not contact us here at Surge.


The Derg Business Alliance (DBA) approached Surge to assist in creating a new website design which would highlight the excellent business networking that is happening among local entrepreneurs in the Limerick, Clare and Tipperary areas.

The Brief

The group wanted to ensure that the diverse business collection was represented in the new web design and that from a user interaction point of view the site was very easy to navigate. Surge worked with the group in order to establish the target audience and to understand their expectations.


We first established the two major target users for the new website:

(1) potential new members who need to know about how the DBA works and

(2) potential clients of each member who are looking for a professional service in their local area.

We then began to put a structure around the user experience and flow of the website according to each user case through the process of sketching and wireframing.

A key consideration for the site was to accommodate all the members with their individual member’s page. With a wide range of services on offer through the alliance it was important that all members were represented well with a professional profile and easy to access contact details. This profile page was designed in such a way to allow members use it as a reference and a mini webpage which showcases their business.


As with all of our website builds the content management system was customised to ensure that DBA could easily update their new site with news, member’s details and general changes. Having a great website from the outside is not the only requirement when building a site these days. Having the ability to access, edit and update your own website from an owner’s point of view is extremely important also.


For more information on design and development services provided by Surge, please don’t hesitate to get in touch and say hello… we’re friendly.

Contact Surge Media
Contact us to discuss your requirements
Go to our contact page

Please leave this field empty.